Bhopal Gets Its First NEWME Store At DB City Mall, Bringing India's Fastest-Growing Gen Z Fashion Destination to the City~This marks second outlet in Madhya Pradesh and 31 store nationwide

 Bhopal, 25th July 2026: Bhopal's fashion landscape gets a major upgrade as NEWME, India's fastest-growing Gen Z fashion-tech brand, opens its first-ever store in the city at DB City Mall, Central India's largest shopping destination. Spread across 1,700 sq. ft. of carpet area on the mall's second floor, the new outlet marks NEWME's second store in Madhya Pradesh and its 31st retail destination across India, further accelerating the brand's rapid omnichannel expansion. 

The launch marks a defining chapter in NEWME's journey as the brand celebrates four years of disrupting India's fast-fashion landscape. What began as a bold vision to build a homegrown fashion destination for Gen Z has, in just four years, evolved into one of the country's fastest-growing omnichannel fashion brands. As the brand celebrates this remarkable milestone, the opening of its first store in Bhopal marks yet another step in its journey of making trend-first fashion more accessible to young consumers across India. To commemorate both its fourth anniversary and the Bhopal launch, customers visiting the new store on 25th July can enjoy an exclusive Buy One Get One offer. 

The launch comes at a time when Bhopal is rapidly evolving into one of Central India's most promising lifestyle and retail hubs. With its thriving student population, growing corporate workforce and digitally connected young consumers, the city has emerged as a natural destination for NEWME's next phase of expansion. The brand had already witnessed the city's overwhelming enthusiasm through its much-talked-about Fit Check Internship campaign, recently, which received an exceptional response from aspiring creators and fashion enthusiasts across Bhopal, further reinforcing the city's strong connect with NEWME's community-first approach. 

Located at DB City Mall, the region's most iconic retail destination, the store has been designed as much more than a shopping space, it's an immersive fashion playground for Gen Z. Reflecting NEWME's bold, expressive identity, the store features vibrant visual merchandising, trend-inspired installations, interactive smart mirrors, dedicated selfie and content creation corners, and Instagram-worthy experiences that encourage shoppers to create as much as they shop. Backed by NEWME's technology-powered, inventory-light business model, customers can explore over 500 fresh styles introduced every week, ensuring every visit brings something new, relevant and globally inspired. 

Speaking on the launch, Mr. Sumit Jasoria, Co-founder & CEO, NEWME, said, “Madhya Pradesh has emerged as an important market for us, and after the overwhelming response to our first store in Indore, expanding into Bhopal was a natural next step. The city has a young, aspirational and fashion-conscious consumer base that strongly resonates with NEWME's philosophy of self-expression and trend-led fashion. Opening our first Bhopal store at DB City Mall, the largest shopping centre in Central India, allows us to connect with this vibrant community and bring the NEWME experience closer to our customers. As we continue expanding across the country, our focus remains on creating spaces where Gen Z can discover fashion that reflects their individuality and lifestyle." 

Mr. Sanjay Jain, Business Head of  DB CITY Mall also commented on the launch, “At DB City Mall, we continuously strive to bring the country's most loved and sought-after brands to our shoppers. NEWME has rapidly established itself as a household name among India's young fashion consumers and has redefined how Gen Z shops for fashion. We are delighted to welcome NEWME to DB City Mall and are confident that the brand's immersive retail experience, trend-first collections and community-driven approach will further strengthen our fashion portfolio while offering shoppers in Bhopal an exciting new destination to discover the latest global trends ”

Bhopal continues to witness increasing demand for organised fashion retail, with cities like Bhopal and Indore emerging as important lifestyle and shopping destinations. The launch of the Bhopal store further strengthens NEWME's omnichannel strategy, enabling the brand to serve its growing community through seamless integration of physical retail and digital commerce.

In just four years, the homegrown fashion-tech startup has transformed into one of India's most recognised Gen Z fashion brands, successfully carving a space alongside established fashion retailers. By combining technology, real-time consumer insights, an agile supply chain and a deep understanding of young India's evolving fashion preferences, NEWME has built a loyal community that continues to grow both online and offline. Today, the brand serves millions of customers through its integrated omnichannel ecosystem, which includes its rapidly expanding retail footprint as well as NEWME Zip, its quick-commerce fashion delivery platform that brings trend-first styles to customers in record time. Today, the company operates 32 stores across India and remains on track to expand to 50 stores by the end of 2026, reinforcing its ambition to build India's most loved omnichannel fashion destination for Gen Z. 

With Central India emerging as a key growth market, NEWME will continue expanding its retail footprint across high-potential cities, bringing its technology-led, community-first shopping experience to an even larger audience of fashion-forward consumers. 

About NEWME
Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME targets more than 500 million Gen Z consumers across India and Southeast Asia. Leveraging technology to transform design, accessibility, and affordability in fashion, NEWME celebrates self-expression and individuality through thousands of trend-led styles. With fresh collections launched every week, the brand empowers young consumers to embrace their unique identity and become their 'NEWME' every day.